NHA TERRA CAMPAIGN
Nha Terra is a national Outreach campaign implemented by Project Biodiversity and ”Associação Ambiental Caretta Caretta” with the collaboration of Nakawe Project and TAOLA, with the objective of reducing the consumption of turtle meat in Cape Verde.
The campaign planned several actions to reach different audiences using different vehicles: Authorities, media and general population, and the Involvement of artists and important personalities in Cape Verde to spread the message ( “protect our heritage , protect the turtles ” ) to serve as an example and reference for the population.
The Cape Verde Archipelago houses one of the largest Loggerhead nesting populations in the world. However, extensive exploitation of turtles for their meat and eggs poses a huge threat to this population.
The lack of legislation that criminalises the hunting and consumption of turtle meat and eggs leads to limited options for law enforcement agencies and authorities when trying to stop the perpetuation of these activities. There is also little engagement from the government to address the situation or to raise awareness to the situation.
Despite of the efforts carried on by different NGOs on all the islands of the country to reduce the hunting and gathering of the eggs, it still is very significant threat that nightly surges the beaches.
Nha Terra is a national Outreach campaign with the objective of reducing the consumption of turtle meat in Cape Verde. The campaign has several planned actions to reach different audiences, using different vehicles: Authorities, media and general population.
To create audiovisual content to:
a) emphasise the unsustainable situation of hunting and consumption of turtle meat in Cabo Verde,
b) to engage the local population and explain the important role they play in the consumption of turtle meat, and
c) get the government actively involved in the protection of the species.
Short footages: visual and written information, to divulge on social media and national media.
A Documentary that gathers experiences from different realities on different islands, and that shows the efforts for conservation carried on and the main difficulties found. Islands suggested for the Documentary: Sal, Santiago, Maio and Boavista. We expect cooperation from the different NGOs established in the different islands to film the documentary.